Leonetto Cappiello Cinzano Vermouth Torino Italian Poster 16x12 1910 Reprint
Bold decorative poster print reproducing Leonetto Cappiello’s iconic 1910 Cinzano Vermouth Torino advertising design. The composition depicts a jubilant figure in flowing white drapery riding a dramatically rearing, red-striped horse while triumphantly raising a bottle of Cinzano Vermouth.
The original design was created in 1910 and is considered one of Cappiello’s important early-20th-century advertising images. Italy’s national cultural-heritage catalog confirms the artist as Leonetto Cappiello (1875–1942), identifies the original medium as chromolithography on paper, and notes that the design was conceived in 1910 and subsequently reused in numerous later editions.
Cappiello’s approach helped transform commercial poster design through simplified compositions, intense color and immediately recognizable figures set against dark backgrounds. Here, the brilliant coral-red horse, yellow Cinzano lettering and white-clad rider stand dramatically against a nearly black field. The result is an outstanding example of Belle Époque / early modern European advertising art and would display especially well in a bar, wine room, restaurant, kitchen or collection of Italian advertising.
Is a reproduction of Cappiello's 1910 design rather than an original 1910 lithograph.
Artist: Leonetto Cappiello (1875–1942)
Title: Cinzano Vermouth Torino
Original date/design: 1910
Place of origin/design: Italy; advertising for Cinzano of Torino (Turin)
Art period: Belle Époque / early 20th century
Style: Vintage Italian advertising / poster art with Art Nouveau-era influence
Subject: Cinzano Vermouth advertising
Imagery: Figure riding a rearing red-striped horse and holding a Cinzano bottle
Original medium: Chromolithograph on paper
This example: Color poster reproduction/print on paper
Signature: Printed Cappiello signature reproduced within the image
Framing: Unframed
Matting: None
Orientation: Portrait
Sheet: White paper with broad margins around the image
New in sleeve. Ships flat
Sheet size: 18" H x 14" W
Image size: 16" H x 12" W
SKU 5554
The original design was created in 1910 and is considered one of Cappiello’s important early-20th-century advertising images. Italy’s national cultural-heritage catalog confirms the artist as Leonetto Cappiello (1875–1942), identifies the original medium as chromolithography on paper, and notes that the design was conceived in 1910 and subsequently reused in numerous later editions.
Cappiello’s approach helped transform commercial poster design through simplified compositions, intense color and immediately recognizable figures set against dark backgrounds. Here, the brilliant coral-red horse, yellow Cinzano lettering and white-clad rider stand dramatically against a nearly black field. The result is an outstanding example of Belle Époque / early modern European advertising art and would display especially well in a bar, wine room, restaurant, kitchen or collection of Italian advertising.
Is a reproduction of Cappiello's 1910 design rather than an original 1910 lithograph.
Artist: Leonetto Cappiello (1875–1942)
Title: Cinzano Vermouth Torino
Original date/design: 1910
Place of origin/design: Italy; advertising for Cinzano of Torino (Turin)
Art period: Belle Époque / early 20th century
Style: Vintage Italian advertising / poster art with Art Nouveau-era influence
Subject: Cinzano Vermouth advertising
Imagery: Figure riding a rearing red-striped horse and holding a Cinzano bottle
Original medium: Chromolithograph on paper
This example: Color poster reproduction/print on paper
Signature: Printed Cappiello signature reproduced within the image
Framing: Unframed
Matting: None
Orientation: Portrait
Sheet: White paper with broad margins around the image
New in sleeve. Ships flat
Sheet size: 18" H x 14" W
Image size: 16" H x 12" W
SKU 5554
Description
Bold decorative poster print reproducing Leonetto Cappiello’s iconic 1910 Cinzano Vermouth Torino advertising design. The composition depicts a jubilant figure in flowing white drapery riding a dramatically rearing, red-striped horse while triumphantly raising a bottle of Cinzano Vermouth.
The original design was created in 1910 and is considered one of Cappiello’s important early-20th-century advertising images. Italy’s national cultural-heritage catalog confirms the artist as Leonetto Cappiello (1875–1942), identifies the original medium as chromolithography on paper, and notes that the design was conceived in 1910 and subsequently reused in numerous later editions.
Cappiello’s approach helped transform commercial poster design through simplified compositions, intense color and immediately recognizable figures set against dark backgrounds. Here, the brilliant coral-red horse, yellow Cinzano lettering and white-clad rider stand dramatically against a nearly black field. The result is an outstanding example of Belle Époque / early modern European advertising art and would display especially well in a bar, wine room, restaurant, kitchen or collection of Italian advertising.
Is a reproduction of Cappiello's 1910 design rather than an original 1910 lithograph.
Artist: Leonetto Cappiello (1875–1942)
Title: Cinzano Vermouth Torino
Original date/design: 1910
Place of origin/design: Italy; advertising for Cinzano of Torino (Turin)
Art period: Belle Époque / early 20th century
Style: Vintage Italian advertising / poster art with Art Nouveau-era influence
Subject: Cinzano Vermouth advertising
Imagery: Figure riding a rearing red-striped horse and holding a Cinzano bottle
Original medium: Chromolithograph on paper
This example: Color poster reproduction/print on paper
Signature: Printed Cappiello signature reproduced within the image
Framing: Unframed
Matting: None
Orientation: Portrait
Sheet: White paper with broad margins around the image
New in sleeve. Ships flat
Sheet size: 18" H x 14" W
Image size: 16" H x 12" W
SKU 5554
The original design was created in 1910 and is considered one of Cappiello’s important early-20th-century advertising images. Italy’s national cultural-heritage catalog confirms the artist as Leonetto Cappiello (1875–1942), identifies the original medium as chromolithography on paper, and notes that the design was conceived in 1910 and subsequently reused in numerous later editions.
Cappiello’s approach helped transform commercial poster design through simplified compositions, intense color and immediately recognizable figures set against dark backgrounds. Here, the brilliant coral-red horse, yellow Cinzano lettering and white-clad rider stand dramatically against a nearly black field. The result is an outstanding example of Belle Époque / early modern European advertising art and would display especially well in a bar, wine room, restaurant, kitchen or collection of Italian advertising.
Is a reproduction of Cappiello's 1910 design rather than an original 1910 lithograph.
Artist: Leonetto Cappiello (1875–1942)
Title: Cinzano Vermouth Torino
Original date/design: 1910
Place of origin/design: Italy; advertising for Cinzano of Torino (Turin)
Art period: Belle Époque / early 20th century
Style: Vintage Italian advertising / poster art with Art Nouveau-era influence
Subject: Cinzano Vermouth advertising
Imagery: Figure riding a rearing red-striped horse and holding a Cinzano bottle
Original medium: Chromolithograph on paper
This example: Color poster reproduction/print on paper
Signature: Printed Cappiello signature reproduced within the image
Framing: Unframed
Matting: None
Orientation: Portrait
Sheet: White paper with broad margins around the image
New in sleeve. Ships flat
Sheet size: 18" H x 14" W
Image size: 16" H x 12" W
SKU 5554
Leonetto Cappiello Cinzano Vermouth Torino Italian Poster 16x12 1910 Reprint
$15.00