{"product_id":"leonetto-cappiello-cinzano-vermouth-torino-italian-poster-16x12-1910-reprint","title":"Leonetto Cappiello Cinzano Vermouth Torino Italian Poster 16x12 1910 Reprint","description":"Bold decorative poster print reproducing Leonetto Cappiello’s iconic 1910 Cinzano Vermouth Torino advertising design. The composition depicts a jubilant figure in flowing white drapery riding a dramatically rearing, red-striped horse while triumphantly raising a bottle of Cinzano Vermouth.\u003cbr\u003e\u003cbr\u003eThe original design was created in 1910 and is considered one of Cappiello’s important early-20th-century advertising images. Italy’s national cultural-heritage catalog confirms the artist as Leonetto Cappiello (1875–1942), identifies the original medium as chromolithography on paper, and notes that the design was conceived in 1910 and subsequently reused in numerous later editions.\u003cbr\u003e\u003cbr\u003eCappiello’s approach helped transform commercial poster design through simplified compositions, intense color and immediately recognizable figures set against dark backgrounds. Here, the brilliant coral-red horse, yellow Cinzano lettering and white-clad rider stand dramatically against a nearly black field. The result is an outstanding example of Belle Époque \/ early modern European advertising art and would display especially well in a bar, wine room, restaurant, kitchen or collection of Italian advertising.\u003cbr\u003e\u003cbr\u003eIs a reproduction of Cappiello's 1910 design rather than an original 1910 lithograph. \u003cbr\u003e\u003cbr\u003eArtist: Leonetto Cappiello (1875–1942)\u003cbr\u003eTitle: Cinzano Vermouth Torino\u003cbr\u003eOriginal date\/design: 1910\u003cbr\u003ePlace of origin\/design: Italy; advertising for Cinzano of Torino (Turin)\u003cbr\u003eArt period: Belle Époque \/ early 20th century\u003cbr\u003eStyle: Vintage Italian advertising \/ poster art with Art Nouveau-era influence\u003cbr\u003eSubject: Cinzano Vermouth advertising\u003cbr\u003eImagery: Figure riding a rearing red-striped horse and holding a Cinzano bottle\u003cbr\u003eOriginal medium: Chromolithograph on paper\u003cbr\u003eThis example: Color poster reproduction\/print on paper\u003cbr\u003eSignature: Printed Cappiello signature reproduced within the image\u003cbr\u003eFraming: Unframed\u003cbr\u003eMatting: None\u003cbr\u003eOrientation: Portrait\u003cbr\u003eSheet: White paper with broad margins around the image\u003cbr\u003e\u003cbr\u003eNew in sleeve. Ships flat\u003cbr\u003e\u003cbr\u003eSheet size: 18\" H x 14\" W\u003cbr\u003eImage size: 16\" H x 12\" W\u003cbr\u003eSKU 5554","brand":"Leonetto Cappiello","offers":[{"title":"Default Title","offer_id":44191387189366,"sku":"5554","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/6547\/8518\/files\/7ada4c18-55c1-4a09-b7ad-8b740beeec2d.jpg?v=1789489877","url":"https:\/\/templetonantiques.com\/products\/leonetto-cappiello-cinzano-vermouth-torino-italian-poster-16x12-1910-reprint","provider":"Templeton Antiques","version":"1.0","type":"link"}