Maidenform Counterpoint Bra Roman Chariot Magazine Print Ad Vintage 1961
$22.00
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Description and Condition
An original 1961 Maidenform magazine advertisement featuring the company's celebrated "I Dreamed..." advertising campaign. This colorful mid-century advertisement depicts a glamorous woman dressed as a Roman charioteer, wearing an elaborate gold helmet with red plumes, a flowing crimson cape, and a white Maidenform bra while holding the reins of a richly decorated chariot.
The advertisement promotes Maidenform's Counterpoint bra with the memorable slogan, "I dreamed I drove them wild in my Maidenform bra." A striking example of mid-century American commercial photography, fashion advertising, and vintage lingerie marketing, this collectible magazine page captures the theatrical glamour and playful advertising style of the early 1960s.
The original magazine page exhibits age-related toning and minor handling wear. It is presented with a white backing or mat-like border inside a clear protective plastic covering, which shows wrinkles and reflections. The advertisement is unframed. Please review the photographs for condition details.
- Advertiser: Maidenform, Inc.
- Campaign: "I Dreamed..." Maidenform advertising campaign
- Advertisement Title: "I Dreamed I Drove Them Wild in My Maidenform Bra"
- Product: Maidenform Counterpoint Bra
- Medium: Color photographic magazine advertisement
- Material: Original printed magazine paper
- Art Period: Mid-Century Modern, 1960s
- Style: Vintage American commercial photography and fashion advertising
- Publisher: Original magazine publication not identified
- Publication Year: 1961, as indicated by the printed copyright
- Place of Origin: United States
- Image Dimensions: 8 3/8" × 11" (21.3 × 27.9 cm)
- Sheet Dimensions: 11" × 14" (27.9 × 35.6 cm)
- Framing: Unframed
- Matting: White presentation border; whether this is a separate mat or backing has not been verified
- Protective Covering: Clear plastic sleeve or wrapping
- Printed Copyright: ©1961 by Maidenform, Inc.
- Subject: Roman chariot, glamorous woman, vintage lingerie, fashion, advertising
3oz
SKU 9684
The advertisement promotes Maidenform's Counterpoint bra with the memorable slogan, "I dreamed I drove them wild in my Maidenform bra." A striking example of mid-century American commercial photography, fashion advertising, and vintage lingerie marketing, this collectible magazine page captures the theatrical glamour and playful advertising style of the early 1960s.
The original magazine page exhibits age-related toning and minor handling wear. It is presented with a white backing or mat-like border inside a clear protective plastic covering, which shows wrinkles and reflections. The advertisement is unframed. Please review the photographs for condition details.
- Advertiser: Maidenform, Inc.
- Campaign: "I Dreamed..." Maidenform advertising campaign
- Advertisement Title: "I Dreamed I Drove Them Wild in My Maidenform Bra"
- Product: Maidenform Counterpoint Bra
- Medium: Color photographic magazine advertisement
- Material: Original printed magazine paper
- Art Period: Mid-Century Modern, 1960s
- Style: Vintage American commercial photography and fashion advertising
- Publisher: Original magazine publication not identified
- Publication Year: 1961, as indicated by the printed copyright
- Place of Origin: United States
- Image Dimensions: 8 3/8" × 11" (21.3 × 27.9 cm)
- Sheet Dimensions: 11" × 14" (27.9 × 35.6 cm)
- Framing: Unframed
- Matting: White presentation border; whether this is a separate mat or backing has not been verified
- Protective Covering: Clear plastic sleeve or wrapping
- Printed Copyright: ©1961 by Maidenform, Inc.
- Subject: Roman chariot, glamorous woman, vintage lingerie, fashion, advertising
3oz
SKU 9684
Maidenform Counterpoint Bra Roman Chariot Magazine Print Ad Vintage 1961
$22.00